Pharma “Coming Soon” Ads: Tezspire from Amgen & AZ
Amgen and Astra Zeneca recently launched “coming soon” ads on Google for Tezspire, which is expected to receive FDA approval for severe asthma, putting it up against other asthma medications like Dupixent, Fasenra, Xolair, Nucala, Symbicort, Spiriva, Alvesco, Qvar and Cinqair.
As of 11/8/21, the coming soon Tezspire ads have been found on Google and Facebook since September, but have yet to be detected on Instagram, Display or TV.
The landing page is for healthcare professionals (HCPs) to sign up to receive info, including text messages.
PranifyRx users can login to the dashboard to get real-time ad updates on Tezspire’s ad activity across channels.