Our Promise
We promise you will discover insights about your brand, your competitors and your audience that you won’t find anywhere else.
We promise these insights will positively and significantly impact your brand’s launch success and media plan performance.
We promise you will brag about using PranifyRx to your boss.
Our Dream
Our dream is to automate every tedious ad operation for pharma brand marketers, and for each and every human to achieve 100 QALYs - quality-adjusted-life-years - 100 years of perfect health.
This is not reasonable within our lifetime, and while there are many challenges, it is our North Star.
We are pursuing this dream today by accelerating the time-to-actionable insight for healthcare marketers. It’s an important piece of the puzzle. Healthcare marketers today spend too much time collecting data, and not enough time acting on the data collected. In the end, too many patients continue to miss out on the quality of life improvements that our medicines provide.
We aim to change that.
Our Story
Our parents were both HCPs: Ian’s dad a surgeon and his mom a clinical nurse specialist and educator. In addition to leading teams of ecommerce marketers for some of the world’s largest brands, Ian has been a healthcare marketer for 14 years. This work has involved hundreds of people and impacted millions of patients and physicians. This brings significant responsibility to ensure our work is not only good for ourselves and our clients, but also good for the entire world, because at various stages of our lives, we are all patients seeking the best care on our own path toward near-perfect health…or radical acceptance of what is.
Our Identity
The logo is in the shape of a "P" for PranifyRx. The root word of Pranify is "prana", a sanskrit word for "life force" or "energy", similar to chi or qi.
PranifyRx helps ad agencies inject energy into their advertising campaigns specifically for US-pharma-brand ad campaigns.
Meet the Team
Ian Orekondy - Chief Analytics Officer
Adam Savard - Chief Technology Officer
In the News
Pharma Social Ad Format Trends
Will consumers swipe up for pharma ad stories in 2021? A growing number of pharma marketers using Facebook Stories and Instagram Stories formats hope so.
Already popular with millennials, teens and consumer brands, the 10- to 30-second photo and video "Stories" disappear after one day. Now, the format is gaining traction in pharma with early adopters, Ian Orekondy, CEO of Pranify, a digital pharma ad tracking company, said.
How pharma brands handled paid social during Trump’s final 2 weeks in office
Over the summer, a number of drugmakers joined a temporary Facebook ad boycott motivated by the platform’s lack of progress combating hate speech and misinformation. Six months later, in what may be a continuation of industry’s earlier media strategy, multiple pharma brands have halted paid content on Twitter.
Healthcare Watch 2021
It’s no secret that social media has become a huge avenue for pharma companies to reach patients, but the Facebook and Instagram story features are expected to be the focus for 2021. The 10-30 second videos disappear after one day and will play a short “sponsored” message before allowing users to swipe up and learn more. Pharma marketers, including Novartis, AstraZeneca, and Merck, have already used the story system for unbranded ads and branded ads with scrolling safety information. According to PranifyRx, the number of pharma companies advertising on Facebook and Instagram increased 65% since June 2020.