The Rx brand launch platform.
When you’re ready to invest in paid media, we complement your agency to maximize Rx script lift, so patients can live healthier lives.
The Ultimate Optimization for Pharma Marketers
We’re the only pharma-focused ad intel platform.
Advertisers now live in a world of Machine Learning algorithms dominated by platforms like Tradedesk, Meta, Google and TikTok.
The art of media negotiating has been supplanted by the science of Ad Quality and custom bidding algorithms as the levers that unlock prime ad positions and the best rates.
It’s a game of data and speed of insight. Milliseconds matter. It’s not enough to know what an impression or click is worth to you; you must also know what it’s worth to your competitors. It’s not enough to know how good your ads are; you must also know how good your competitors ads are.
Otherwise, you’re letting the house place your bids for you. And the house always wins.
Waiting 3 months for a competitor analysis means your brand is falling behind.
PranifyRx provides deep data and custom algorithms for Rx brands that seek to win the highest-value ad auctions and engage the right patients and HCPs at the right time to grow their brand and help more patients.
Our media channel insights + condition-specific insights drive clarity of strategy and confident execution.
$5 Billion in Incremental Rx Opportunity
Data Library
Save time analyzing/optimizing digital ad campaigns for Rx brands each week, so you can focus on your client, your team and your life
Artificial Intelligence
Get insights to communicate optimization stories to your client, because unlike black-box optimization, PranifyRx empowers you to build your relationship with your client, by giving you stories to tell (see, do, impact)
Competitive Advantage
The only source for over 3,500 HCP ads and 7,300 DTC ads and over 500 A/B test winners to engage more patients, drive more Rx for your brands, and grow revenue for your agency, so you can get you and your team promoted
“PranifyRx is an ad intelligence platform for Rx advertising leaders who believe that DTC/HCP media plans are important and must be continuously optimized to meet patient needs.”
Ian Orekondy - Chief Analytics Officer
