2021 was a big year for PranifyRx with many premium platform features rolled out, but today we take a brief look at how the year wrapped up for the free PranifyRx Chrome Extension tool for pharma marketing strategists.

2021 Highlights

604 Rx Brands Monitored

12,467 PranifyRx User Sessions

113,894 PranifyRx User Searches Conducted

450,576 Ad Insights Delivered

$18,170 Avg. Media Spend Saved Per User

We provide the Chrome Extension free as a gift to pharma marketers who want to get an immediate, real-time snapshot of their Rx brand’s competitive landscape across Google, Facebook, Instagram, Display and TV. While the free Chrome Extension doesn’t offer historical trends, actionable insights, media spend or patient LTV forecasts like our premium platform, it does show what each competitor is doing across media channels with direct links to their creative, and it eliminates the need to click on “prescription treatment website” (aka brand-connected) SEM text ads on Google during daily/weekly competitive monitoring activities. In this way, it saves wasted ad clicks from agencies, marketers, analytics teams and other vendors in the ecosystem. (This is because Google’s own Ad Preview tools doesn’t work for Rx brand-connected ads, and is rarely used or even known about outside of the paid search team.)

We are pleased to provide the Chrome Extension for free and we are continually improving it. (Keep an eye out for an exciting announcement in the coming weeks.)

In the meantime, if you are one of the many users of the free Chrome Extension, consider supporting it by either leaving a review on the Google store listing page or upgrading to the premium PranifyRx platform to begin driving up to 7x increased ROI on your paid media campaigns.

May 2022 be abundant for you, your team and the patients we all serve.